Simulator Experience, Amsterdam
3D flight / motion simulators are now a reality thanks to some complex R&D by OSP — making an impact with customers, whilst conveying complex technical information in an entertaining environment. The OSP team created the six-minute through-the-body movie shown in the simulator — using a combination of 3D live action and cutting edge computer graphics, all carefully synchronised to the motion. Specially composed music and 5.1 surround sound added to the thrills. United Therapeutics Europe, Ltd (UTEL) wanted to ensure that delegates really remembered the complex mode-of-action of their product. The exhibition booth and simulator experience was a huge success — over 3½ days 2,300 customers enjoyed the messages via a credible, scientific and engaging platform. Many delegates said it was the highlight of their congress, as it combined medical education with a dash of experiential fun!
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